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Mixed quiz across all modules. Spaced repetition brings back what you master least.

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Akilea

Akilea's #1 differentiator?

Exclusive curation (outside mass retail) + full traceability + producer storytelling.

Method

When do you announce the price?

Price comes AFTER value, framed as ROI — never apologising.

Objections

"It's too expensive" often means…

Price objection = usually insufficient perceived value → reframe as ROI.

Method

In what order do the 4 interview phases run?

Connect (contact) → Search (discovery) → Convince (argument/objections) → Conclude (closing).

Method

SPOT is…

SPOT = short intro pitch in the Connect phase, under 60 seconds.

Method

In which phase do you ask open questions to understand the prospect?

Search = understand BEFORE selling, with CQQCOQP + SONCASE.

Objections

Facing an objection, you must NEVER…

Never ignore/dodge/get defensive: it's a sign of engagement.

Negotiation

Golden rule of Akilea negotiation?

Never sell cheap: volume, bundle, commitment or service in exchange.

SONCASE

When do you spot the prospect's SONCASE motivations?

Detect them in Search to argue ONLY on the right ones in Convince.

Akilea

Akilea is…

Belgian B2B fine-food company, since 2010, +25 producers, +80 products.

Questioning

A good question in the Search phase is…

Open questions, one at a time, never leading or stacked.

SONCASE

The "S" for Sécurité (Security) in SONCASE means…

Security = reliability, guarantees, traceability, zero risk.

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